reseller - 5:32 pm on Jul 6, 2013 (gmt 0)
Just as important, ads offer plenty of diversity for the consumer, ...
We should keep in mind that Google AdWords CTR is 2%.
Whille On organic search results, websites which rank number one receive an average CTR of 36.4 percent; number two have a CTR of 12.5%; and number three have a CTR of 9.5%. There is a good chance that those top 3 results either belong to the same site or belong to 3 different sites which belong to the same owner. I.e consumers clicking on any of the Top 3 results might end buying from the same company. Talking about consumers right to choose!