besnette - 3:53 pm on Jul 5, 2013 (gmt 0)
Awarn, I'd say it is heavily, but not all on the shoulders of Coke, if they are doing it simply to push other people out, and to try to not claim responsibility for it, but I don't see Coke doing that in the way we're talking about in this thread - a lot of big companies know that the backlash could hurt them in the long-term - look at our nation's biggest coffee company - they have had a lot of reputation issues due to their practices, and it's hurt them. I would also submit that if the service was well aware of it and encouraged or promoted it, that would be highly questionable too. It's harder for people online to discern who owns what, so that's a big hurdle to overcome. Good question Awarn.