rango - 2:08 am on Jul 5, 2013 (gmt 0)
I'm not sure I really understand your question Lucy, but hey I'll give it a go.
If I look at my stats, I would just have to say it depends.
Lumping all search traffic together is not a wise choice, because there is huge variation depending on what terms they are coming in on. Some are informational (tends to have lower time on site). Some are transactional (tends to be higher). Direct visits are definitely higher though. And with referrals, it again depends on where they came from - Pinterest traffic is shortlived, Facebook traffic seems quite good for example. Does it match my own behaviour? Sometimes yes, sometimes no. Not all my visitors match my persona, so I wouldn't really expect the average to match my behaviour either.