If traffic was controlled the logical area to divert traffic would be to Adwords advertisers. The problem is I have Adwords ads and they aren't generating any sales or hits, so where is the traffic going? Seems like I am generating more traffic from email campaigns but I can't run that often. I would just like Google to implement what they want to implement and then back off and allow us to react to the change. This constant state of flux isn't helping anyone.