---- Do Internal Links Lead To Penguin Slap / Algorithm-Based Penalties?
turbocharged - 1:32 pm on Aug 24, 2013 (gmt 0)
Actually when you write an article and interlink with related pages then its beneficial but on the other hand if you do the linking only for ranking purpose then it can hurt you.
This makes no sense to me. If you are interlinking to related pages on your site it should have no ill effects. Where I think people do go overboard is overusing the same link text. For example, we often help direct our client's users to their help page. Many different link text variations are used throughout the sites. While on some pages we may use help as the link text, on others we use support, assistance, etc.
Using the same technique of linking as noted above, throughout many different sites, I can safely say it is not the "make or break" factor for ranking keywords on page one. In fact, a number of these client sites have been obliterated by Google even though the content they have is superior to the other sources Google has determined to be worthy of ranking on page one. A number of these other sites I have looked at all use the same link text when linking to other pages within their sites (outside of typical navigation bars). With quality content and no spam links on the client sites, my conclusion is that Google simply wants to direct traffic to specific websites for reasons outside of quality. I believe the financial influences of today's SERPS are not easily overcome if you are a small business that does not have Google products/services embedded in your sites. Even if you do, they may not offer Google the same ROI if they ranked other sites that are more financially productive. Keep in mind financially productive extends well beyond people clicking on Adsense ads. Enhanced data mining capabilities may offer Google even greater value in the long-term.
Panda, penguin, and the conflicting penalties chatter coming out of Google are nothing more than an illusion to confuse the webmaster community of Google's true intents. Despite great efforts by many, few reported recoveries have been observed. And I mean very few. Those who have "recovered" are often in industries which are not easily monetized by Google (information, etc.). Instead of hacking your internal linking structure up, and wasting countless hours doing so in hopes of attaining a recovery, a more productive use of time would be to focus on breaking ones dependence on Google.