EditorialGuy - 2:50 pm on Jul 3, 2013 (gmt 0)
So how do we determine how many internal links with the same anchor text are too many for Google?
You probably can't, because it isn't that simple.
Ask yourself how you'd make such a judgment if you were Google.
Would you set an arbitrary number like "two internal links with the same anchor text?"
Or would that number vary according to things such as:
- The nature of the anchor text
- Whether other aspects of the site pass the "smell test"
- The site's authority
- The number of links on the page
- [Anything else that seems reasonable]
If you were clever, you might try to differentiate between clearly legitimate keywords in anchor text ("home" on any site, or "puppies" on a site about dog breeding) and and SEO-driven keywords in anchor text. And you might respond to seemingly SEO-driven keywords in different ways (count them, ignore them, penalize them), depending on the score generated by the aforementioned smell test.