aakk9999 - 10:41 pm on Jul 1, 2013 (gmt 0)
so to summarize, you think the possibility of an OOP is higher from exact match anchor text from IN CONTENT links, as opposed to exact match anchor text from the navigation bar, correct?
Yes, I believe so. But I think you should still be careful not to have spammy-sounding options in navigation bar.
I was thinking that. But I remember a statement netmeg made a while back that she thought it was unwise to link to the same internal page on a site using different anchor text.
I am not sure if netmeg meant a lots of permutations of the similar anchor text phrase or linking with many completely different phrases - it depends on the context of her reply.
I tend to have anchor text I wish to optimise for from a few selected "stronger" pages on the site (but where the content of that stronger page is appropriate to have an internal link from), and more natural linking from other pages - where interlinking is done mostly because it makes sense for the visitor.