scottb - 1:22 pm on Jul 31, 2013 (gmt 0)
Martin Ice Web, the comparison I would make is the difference between a generic page about cars versus a specific page about Honda Civic Sedans with the search keyword being honda civic sedans.
In addition, the content I offer changes daily. Some of the big brand pages that have moved up in rank are outdated (in one case June 10, 2010) while mine are updated daily. For this type of content, people are looking for the updates, so the dated pages are completely irrelevant.
But they are big brands.