@backdraft, +1, why else should googads show ads on top and inline with organic serps. Why are they using light yellow backcolor that you canīt reconize that this is an ad? If they would play a fair game, they would place ads only on right site or use a other background color.
I see that this last panda hit one of the popular price compare engines in germany. They gained traffic with every panda and now they got hit.
Serps look for us, but traffic is very low. All longtails are redirected to Amazon/ebay.