diberry - 2:57 pm on Jul 28, 2013 (gmt 0)
Google was designed when there was nothing but information on the web. Businesses were NEVER going to consider joining the cess pool of the web and exposing their precious customers online. Besides, it was just a fad - like TV! ;)
The web had been built by academics and geeks. Links really WERE citations. All Google had to do was count the links in, and boom - great search results.
Then, Adsense created a reason to build spam sites.
Then, businesses finally adopted the web.
Then, non-geek, non-academic types adopted the web.
The algo was designed for an academic citation environment; now it's trying to cope with an environment in which:
- SEO, spawned by Google's own activities, allows sites to rank whether they offer quality to users or not
- Businesses can afford however much SEO it takes, whether they offer what users want or not
- The new average user actually expects Google to only include QUALITY businesses and tradespeople they can TRUST, apparently thinking that someone on this earth would create a free service that actually thoroughly investigates businesses to make sure they are reputable.
There is just no way the old algo can keep up with this. It's like an operating system that's 10 years old - you can patch it 500 times a year, but it would still be better to go back to the drawing board and start all over again.