diberry - 3:41 pm on Jul 27, 2013 (gmt 0)
While I know (perfectly ordinary, "civilian") users who are so irritated by Google returning multiple Amazon results that they have abandoned Google, I'm not shocked to hear others reporting that some people cannot count the steps involved and actually think it's easier to search Google for Amazon results rather than to search Amazon internally.
More likely, it's that Google is courting a particular demographic. Advertisers in film and TV prefer demographics they perceive as being gullible, stupid with money, willing to buy anything. It may be that advertisers are developing ideas about what type of searcher is gullible and spends a lot, and Google is courting them. (Advertisers would NOT have to fully understand what they're doing for this theory to make sense: they could just see metrics working out and go from there.)
We tend to assume Google wants to either court the majority of users or wants to somehow conspire to make people click ads. It could simply be that they have many types of users, and in trying to provide a "good user experience" they cannot please every type of user, so they're tailoring the experience to the users who tend to attract advertisers the most. And that might finally provide a non-conspiracy-theory explanation for why Google has become the deeply vapid land of multiple Amazon and Ehow results.