turbocharged - 1:19 pm on Jul 27, 2013 (gmt 0)
Am I missing something here? I don't see how showing Amazon in top 3 positions for loads of searches benefits Google in any way long-term.
Amazon is whitelisted and/or has a hardcoded artifical boost in the serps IMO. Showing 3 amazon listings in a row is not intended to be a benefit to users, but to benefit Google and Amazon IMO. They are partners as has been noted in other threads. They circulate money/traffic between the two and keep as much money in their pockets as they can - that's how strategic alliances work. And it appears to be working well for Google and Amazon at the moment.
I too am very dissatisfied with how Google treats Amazon. As an example, I purchased a few products through Amazon this past couple of weeks. Even though the items were "sold and shipped" by Amazon, it took 2-3 business days just to ship the items. An item I ordered on the 25th, is also void of any tracking number. I don't know of any mom & pops that would drag their feet for so long on "in-stock" items. This is not a good user experience IMO, but a metric that Google appears not to track.
Should Google continue down this route of brand bias, I'm sure many users will defect and move to alternative ways to find their information as is happening already on a micro scale. The user shift stands a greater chance of happening if ordinary users were aware of how many companies that Google owns/has an interest in and how they all ironically rank at the top of organic search results.