I see Amazon or YouTube all over every search result in my space. It's kind of insane on some searches... 3 amazon links, then 3 you tube videos at the top before you see anything else.
If I wanted to see videos, I would have searched at youtube.
And if I wanted to see Amazon listing, I would have gone to Amazon.
The Amazon thing baffles me. If they are just showing Amazon search results en masse at the top of so many searches, they are just perpetuating the trend of shoppers going to Amazon first to search for products instead of Google. Why would I even search Google for products, if Google is just giving me Amazon products over and over and over. I'll just save the click and go straight to Amazon.
Am I missing something here? I don't see how showing Amazon in top 3 positions for loads of searches benefits Google in any way long-term.