ColourOfSpring - 3:45 pm on Jul 22, 2013 (gmt 0)
True, but not everyone searching in Google is looking to buy. So while people who are buying might not care how much choice they are given, people who are looking for information do care, and they won't stick with Google forever if the current trend continues.
Maybe that's true, but it won't stop Google from killing off independent e-commerce sites as they are doing now. If people leave Google because information searches are offering less choice, Google will just revert back to more choice for info searches and come out with a "we listened to our searchers, we're giving you more choice". Not so for e-commerce - nobody's complaining about lack of choice for e-commerce, just as nobody's complaining in the high street about lack of choice. People feel they get enough choice in the big box stores as it is. And while Google are making a ton more money by offering less choice for e-comm searches, nothing will change. E-commerce is my market, hence my desire to get the hell out of it while I have my sanity :)