I'm seeing total domination by brands / eBay / Amazon for my keywords. They are not only taking up all the first page organic results, but they are all taking up the first page advertising spots too + Google Shopping on the first page. Even if you wanted to advertise for these keywords, now you're competing with brands / eBay and Amazon for CPC bidding - you're not going to win there.
Quite a defining moment when you can't find a single link on the first page results to an independent seller, nor even have a hope of profiting through advertising through Adwords / Google Shopping. In other words, Google is 100% completely a closed door for an indie for these keywords. The future is now.
Death of the independents has finally occurred in the niche I sell in (niche fashion accessory).
My primary job is a web developer and confidence is ROCK BOTTOM with my clients (small businesses). Very scary times because Google aren't losing their grip on traffic. I'm genuinely thinking of getting out of this game altogether now....I just need to find some other job first and scale down my internet operations....sad times :(