|This is exactly how we feel. It was like for almost every even slightly competitive keyword combination (and our niche has a 10million plus results per search) we had lost ALL authority to rank. Stupid, unrelated terms we would rank ok for. Our site name we always ranked 1 for. And there was one 3-word phrase for our most popular inner page we continued to rank in the top 3 for, but that was IT! Now it is like they are allowing us to rank, nearly as well as two years ago, for our key niche term and combinations. |
If you mean "false negatives", I agree completely. It was so frustrating, that somehow I kept feeling like G "just wasn't GETTING the concept of our site." As if they were floundering in trying to find one relatively narrow central theme to cover the entire multi-thousand-page site, and not quite getting it, even though the main keyword appeared at least once on every page. For a totally unrelated example, how does G realize a site is an Italian Food Magazine when there are separate articles ranging from pasta recipes, traveling around the US for the best Italian restaurants, specific grocery shopping and personal gardening? The equivalent in that scenario we would be ranking 1st page for useless (for us) unrelated terms like measuring cups, NY city and fertilizer, but never for "Italian food anything".