nomis5 - 9:54 pm on Jul 11, 2013 (gmt 0)
It has been suggested by several people - including Tedster a while back - that Google is at least experimenting with, if not actually incorporating, AI.
Nothing personal but the subject of G using AI is, in my view, absolute bollacks.
Far, far too much intelligence is attributed to the G algo. Just look at some of the clangers they produce in their SERPS and it's clear they can't even get the basics correct let alone embark on incorporating AI into the SERPS.
Face it folks, Matt Cutts and G in general are very good at persuading us that their SERPS have all sorts of bells and whistles in them but in truth they haven't been able to solve basics yet. Not surprising really given the volume of data they are attempting to number crunch.
Knowledge stuff, AI, predicting what you are searching for before you even know yourself is all a smoke screen to make G appear to be far more clever than they are.
There is are very basic factors which G use to present their SERPS and it's basic and obvious. User types in a query, user selects a SERPS result, user stays there longer than a few seconds and that means to G the site is worthy of inclusion in their SERPs.
Other factors also apply of course and the most important of those is that if your site challenges G's interests then no matter how good it is you will be demoted in the SERPS.
So my rules are, first don't compete with G, second produce a sticky site, preferably one where users click on G ads.