CaptainSalad2 - 6:35 pm on Jul 11, 2013 (gmt 0) [edited by: CaptainSalad2 at 6:38 pm (utc) on Jul 11, 2013]
"same ranking positions but less traffic" possible answer..
Has Google purposely, for lack of a better word “dumbed down” the algo so that it can no longer map plurals to singular words/phrases?
A lot of searches where I type in “widget in area” are vastly different to when I type in “widgets in area”. Same goes for stop words like “in” “and”. “widget in Area” will now often deliver different sets of results, 3 different sets of results for the underlying exact same query.
My understanding was (and certainly seemed to be the case until recently) was that stop words were ignored by the algo and plurals never used to be a problem, from a programming point of view easy to fix, very easy.. if there is a will. Of course by changing the algo to now view plurals as different and credit "stop words" it makes organic results even more un reliable and PPC more attractive?
[edited by: CaptainSalad2 at 6:38 pm (utc) on Jul 11, 2013]