In my niche Google has gone big brand crazy, and has been continually heading in that direction over the past 6+ months.
I used to look to Google to find cool new sites and/or information about stuff. If I wanted to visit eBay or Amazon etc I would just type that into my nav bar instead of in a Google search bar(how many people don't know about ebay/amazon yet anyway?). Bing still shows me sites I've never heard of which is what I am using search to find. Google? Not so much anymore. I hope they find their way again.