Andem - 2:11 am on Jul 9, 2013 (gmt 0)
update ! wikipedia.org now #1 for brandname widget in our niche ... followed by tripadvisor for 6 entries, brandname gets only 3 entries ! What the f***
Analysis - wikipedia=google friend,brandname=adwords buyer, tripadvisor=adwords buyer and google friend.
Our original site's brand name was overtaken by Wikipedia around 3 years ago. This brand has been mentioned in national newspapers since 1999 and has been a fixture in regional Wikipedia articles for years. Our site has a FAR broader backlink profile than Wiki.
I have to admit that the Wikipedia article provides information in a more concise and readable way than we do.