EditorialGuy - 5:40 pm on Jul 2, 2013 (gmt 0)
well, if you have a domain with a keyword in it, as many people do (Burger King is a PMD), why change it to a Branded name and 301 your site
Why, indeed? Stick with what you've got (unless it's a blatant example of keyword-stuffing). Just don't expect that you should rank higher than McDonald's because you've got the word "burger" in your domain name.