besnette - 5:05 pm on Jul 2, 2013 (gmt 0)
If indeed this update is going after EMD, or PMD - why?
I was talking to a friend of mine about this, and he commented - well, if you have a domain with a keyword in it, as many people do (Burger King is a PMD), why change it to a Branded name and 301 your site - who knows if the next update will go after 301'ed sites, called the "Ostrich update" or something like that.
All of these sweeping, black and white updates really make it hard to know what to do, or what small change might destroy a site. I am hoping that we can get back to what really matters - offering, and being rewarded for content that is original, useful, unique, that comes from a place of passion and expertise.