Whitey - 2:14 am on Jul 2, 2013 (gmt 0)
Matt Cutts @mattcutts 27 Jun Tweeted
Some deep wisdom here: "It's Frickin Hard to Build Links if Your Site Sucks" [goo.gl...]
Potential Client Checklist
It's Frickin' Easy to Build Great Links to Great Sites
When a site is truly great, building that link becomes a natural process. You find other great and authoritative sites, reach out and express the value of your website, and why their visitors would be benefited by a link from their site to yours.
No strategies, no tactics, no manipulation, no subtlety. Just straightforward honesty, with everyone happy. The client gets great links, the linking website's visitors aren't misled and provided a valuable resource, and we get to go home knowing we made the Internet a better place.
Build Links, Add Value
Great communication here. Any more thoughts?