frankleeceo - 7:41 pm on Jun 27, 2013 (gmt 0)
New content is useful if they are useful. If it's for the sake of having new content it's useless and may drag the entire down down. I have sites with hundreds of content and sites with a few pages only. My experience is that both have their pros and cons. You just have to figure out what your visitors want and need. I opted to have both styles in my holding to lower my risk of google updates. (If google one day likes "more pages on site" my more content site gets boost, if google decides to boost focused microniche, my other site gets boosted).
Seeing that you have two sites, it's pointless to evaluate them on the layout and "shares" only. But more on the underlying search interest, user interaction / value perspective, and content usefulness. And also, compare yourself to the competitors.
My experience is that unless text ads is well matched with the topic such as tutorial, solving particular problems that can solved with merchandises, they bring more to the table.
But if text ads are nonrelated to the purpose of the site, they bring down the overall site value as well as having non existent CTR.
My sites suck for text ads thus I have opted for pure image ads only which triggers more interest based ads in my point of view, resulting in increased ctr and long term earning. My ads are still mostly unrelated to my site topic, but at least visitors still click on them. I killed all my text ads long time ago because they are simply not compatible with my niche space. Unless I start implementing trickery to get people to click on the text ads. which I think is pointless as it hurts long term growth.