---- Matt Cutts: Google multi-week rollout going on now
turbocharged - 11:50 am on Jul 9, 2013 (gmt 0)
The question is, if Google keeps squeezing the small independend high nich focused sites, this site will probably will not longer exist because of the lack of visitors. What can Google scrap then?
Google would then have less need for the hardware/datacenters to crawl and index the web. Culling out the many small sites may actually prove to significantly lower Google's expenses and raise profitability. Especially with Adwords taking over large chunks of the SERPS, Google does not need that many relevant organic listings to deliver content to its users.