---- Matt Cutts: Google multi-week rollout going on now
ColourOfSpring - 9:32 am on Jul 8, 2013 (gmt 0)
The question is, if Google keeps squeezing the small independend high nich focused sites, this site will probably will not longer exist because of the lack of visitors. What can Google scrap then?
Seeing a lot more domains simply expire/not renew hosting on my niche directories - much more than last year (last year was much more than any year before too). Many businesses are just abandoning their sites as a dead loss.
I always thought the web would offer more variety as the years passed and more companies got on board. That would give more choice to consumers and also more competition too (good for consumers, companies upping their game). In the last 2 years it's been the opposite. Less choice, more consolidation to a small handful of companies. It seems that this model is always followed if you look at the high street. It's very tough to be a small business and not be a victim of this kind of movement toward consolidation for larger companies. I wonder though - how does the shopper benefit more from this, than when they originally had more choice?