ColourOfSpring - 8:43 am on Jun 30, 2013 (gmt 0)
Trouble is, many topics don't lend themselves to promotion, sharing, or discovery through social networking. When my electronic car key stops working and I need how-to information about reprogramming it, a Google search will be far quicker and more reliable than asking for advice on Facebook. If my son is planning a trip to Surinam and wonders what shots he needs, his friends and acquaintances on Twitter aren't likely to have the answer. If my cousin is suffering from a minor but embarrassing medical ailment and wants some background info before he sees the doctor, he's unlikely to broadcast his symptoms on Google+. In each case, a search engine is the user's preferred route to a site with the desired information.
EditorialGuy, exactly. Asking someone on FB/Twitter is time-consuming - you wait for an answer that may well be "I don't know". A search engine just tells you straight away. Sure you need to research further to make sure the "answer" is correct, but you have information in front of you in seconds. The problem with people promoting social networks as a means to driving business is that they assume all business models can benefit from social networks. In my opinion, that's simply inaccurate hype. And the problem is - there is so much noise on these social networks. People essentially just spamming their services because the medium isn't designed for "deep" content. Visit their website and you see it's neglected. It seems a lot of businesses are spreading themselves so thinly over these networks in a desperate attempt to gain business - putting them in the trap of simply looking spammy and devoid of substance.