EditorialGuy - 2:06 am on Jun 30, 2013 (gmt 0)
I read that younger people tend to use social networks or Youtube more for searching
Could be, but a recent study of 310 million visits on 30 sites across six industries showed that 47% of all visits came from "natural search" and only 2% came from "social." Other sources of traffic were direct visits at 29%, referrals w/o social at 15%, and paid search at 6%. (Those numbers add up to 99%, so I assume the missing percentage point is due to rounding of the other figures.)
Something else to keep in mind: If you've got an information site about widgets, visitors who arrive from search engines are likely to be better prospects for advertisers and affiliate partners, which means more opportunities for revenue. (As Google likes to say in its ads for AdWords, "Who's looking for a guitar? People who search for guitars.")
Of course, there will always be people who don't like to research on their own: They'll ask their friends what brand of refrigerator to buy, what hotel to book at Disney world, and what kind of puppy makes the perfect pet. In the pre-Internet days, they were the folks who'd go to the public library and ask the reference librarian to look things up for them. Today, those people are asking questions on Facebook or TripAdvisor, or writing to niche Web publishers like me and saying "I don't like to read. Just tell me yadda yadda yadda...." (Yes, I once got an e-mail like that.) As a Web publisher, I prefer to target people who *do* like to read published information, and those people are most likely to arrive via search.