Awarn - 1:27 pm on Jun 29, 2013 (gmt 0)
@Saffron. I do not see them going back. Large corporations usually commit a lot of resources into a project like this. Once it gets the green light it will get pushed through no matter what. Sure there may be huge disagreements inside the company but it will go through. It may then fall flat on it's face and then be retracted. That process could take more than a year. It appears they are still just trying to implement it let alone see its results. Also Google is generating money. Is the intent profitability or search quality? You can not rely on somebody else (Google) to do what you think is right. To survive we must adapt. That means you look at all techniques that seem to be rewarded in the rankings. Amazingly this SEO world is starting to remind me of the Internal Revenue Code with a bunch of loop holes and gray areas and good ideas that were ruined by people trying to manipulate the system.