ColourOfSpring - 8:36 pm on Jun 26, 2013 (gmt 0)
The bottom line is profit. If the organics are too good, Google's profit goes down, it's not a conspiracy, it's plain obvious.
Google have learnt that uncertainty in organics, and certainty in Adwords means more people click on Adwords. It's so so simple. It makes webmasters more likely to advertise, it makes searchers more likely to click the ads. It's really that simple.
Multi-week rollout going on now, from next week all all the way to the week after July 4th.
Does that even make sense?
Matt Cutts is the defacto Google spokesperson to webmasters, yet is unbelievably bad at communicating. Either that means he really IS unbelievably bad at communicating, OR it means he is deliberately using ambiguous language to confuse us. Remember that Google love to give webmasters uncertainty. I can imagine his Google buddies making Orwell jokes just prior to Cutts going on air in his videos.