rish3 - 4:41 pm on Jun 26, 2013 (gmt 0)
I wonder just how Matt and his term can measure anything related to success in cleaning up the results, when they make so many changes. The earnings from Adwords can be measured though, by the second if need be.
I've thought this too.
-Assume a time period with no notable changes to layout or appearance for the paid ads.
-Assume Google tracks, by query, the percentage of searches that click on the paid ads
-If that percentage goes up in a statistically significant way, doesn't that indicate that the quality of the organic results has gone down?
The only other factor I can think of is some change where dramatically better ads show up. Seems, though, that could be filtered out by only counting changes where clicks increase across all paid ads, versus just one really well-written one.
Otherwise it seems a pretty direct way to measure organic quality.