robster124 - 11:44 pm on Jun 22, 2013 (gmt 0)
Thanks wrockca. From what I read (or interpreted) its more that google look at amount of content above the fold not the number of ads. In which case adding ads that do not alter content layout might be fine. My new ads will go into current free space. Increasing number of ads on my site from 1 above the fold to 2 doesn't seem hugely extreme to me either especially given my competitors often have 2 or 3. Perhaps more specifically my question should have been whether anyone has experienced a direct and definite negative SEO effect from adding 1 ad above the fold to their site.