netmeg - 7:37 pm on Jun 21, 2013 (gmt 0)
I always thought this would be fun to do for an ecommerce site, but I never managed to talk any of my clients into actually doing it:
Make a video emphasizing your quality control by showing all kinds of funny things you do to products that didn't measure up to your exacting standards (maybe even use competitor's products) - set fire to em on a BBQ grill, pump em with a shotgun, drop em off a building, etc. Might not go world wide viral, but your industry will probably talk about it and pass it around. And you make the point that you don't just sell any old thing.