ColourOfSpring - 12:40 pm on Jun 22, 2013 (gmt 0)
Given #1, is there any possible universe in which #2-4 would not happen?
Exactly. It's laughable to think that any valuable commodity (links) wouldn't be sought after. Now we're in the silly situation of having someone else roll the dice to determine our business futures. Bad links? Down the snake you go. Good links? Up the ladder you go..... for now. And of course, doesn't matter if YOU built those good links or not. Doesn't matter if you built those bad links or not.
I would add to #2:-
#2 Web site owners scramble to acquire links, by fair means or foul, because very few sites win natural links because of the nature of their content
I would also add :-
#5 When searching for a service or niche (non commodity) product, searchers primarily care how GOOD that service or product is, not how great the brochure is that describes it.