frankleeceo - 3:55 pm on Jun 20, 2013 (gmt 0)
The key is to determine how google determines user metrics. Add that with the direction that people are using more mobile. I personally applaud Google for heading in this direction.
I do think google is gradually shifting towards that direction, at least in the niche that I am playing in. But then again I do not play in top commercial terms, but microniches that I can easily become the top and easily used resource. I have content only sites and don't sell stuff, other than affiliate links and ads.
My pv's have hit an all time high. Some sites lose and some sites win. My first income maker has been going downhill since last october, I conclude that it simply has too much "gunk" or unfocused topics and I have slowed any update with it. I have worked on other sites and my other sites have picked up.
I use the ideas and concepts that I have learned in terms of conversion and user experience to create even better sites. - and copy that experience that across my holdings, rinse and repeat with a few differences in terms of keywords, link placements, and user interactions. Then I analyze to see which sticks. The "only" metric that I really look is "traffic" and "income". Then I compare why certain sites have traffic and some don't, I look deeper after that.
It is not a 1 button process and there are many factors such as the "background" search volume and interest. But the tests have been paying off. I can narrow down what Google and users really want in the niche that I play in. Never really did any "blackhat" stuff.
Advertisement income and pageviews have both hit all time high. However, I am still trying to diversify between different income streams at the same time.
I think every niche and "user groups" all behave differently. By tailoring to the specific user behavior, you can bring out the metrics that Google wants your users to have.
In short, a long term business is to know your users, tailor to them, then think about how to make your sites better in google's eyes. Instead of thinking about Google first, then the users.
Content is NOT king. Getting your users to actually use your content is. Look deeper into who your audiences are, where they are, how they are using your site, and when they are using it, and what they find valuable. Value is not just sticking some related posts or related items on your site and call it good, and it's not just writing a 1 million word essay from a $100 /hr writer neither.
By definition of design, many of the "major" players will lose even more traffic in the long run. Many "minor" sites will raise up when they can serve specific types of users. "Mega" sites like amazon and such will even become bigger as Google cannot 100% serve the needed users, and the broad users need a "trustable" source and they can trust. And the "major" players will still be clueless as to why those weaker "blank" pages serve users well. Just Maybe, A blank page is what a particular user is looking for (Sarcasm). Google still has a long way to work in this direction, it's not easy neither.
It's starting. The question is, who is ready for the change.