taberstruths - 10:35 pm on Jun 25, 2013 (gmt 0)
What exactly does Google look for in branding? How is branding measurable?
I am not sure if this his how Google identifies branding but it is a good measure of how successful your branding efforts are working.
Just use the adwords keyword tool and type in your brand and see how many searches are being done for your brand.
1 year ago my brand didn't exist as a search. Today it is at 58 per month. Nothing to brag about but my efforts are paying off. However I have a long way to go to get near the largest brand in my niche which is near 50k per month.