bwnbwn - 10:04 pm on Jun 25, 2013 (gmt 0)
yes correct. I see no real need in this tool. May I ask a stupid question here.
Why if a competitor that sets up links to my domain why does it cause or hurt my ranking? If I have already have the strength (links from various sources in many different methods) this will allow Google to see this is a negative SEO attempt to hurt my rankings?
Now if I have gone about the same business we did 5 years ago and all my links are in certain anchor text, with specific targeted phrases then yes I can see negative SEO working, but then you as the webmaster of the site go in and start hammering away at the links you/SEO firm created.
Well what happens then? The link profile of the site goes to zit or very minimum at best; so your rankings drop and down and down.
You can't recover from using this tool (IMO) if your profile is so narrow it won't support the links you are getting rid of.
This is why Branding through multiple channels, multiple advertising, and multiple social is so important.
It has taken me years to brand our product/domain/business this is what you will have to do IMO (only). The profile you build for your domain has to be so generic it can't be recognized (through the many years Google has been able to collect this data) it survives the changes in the algo.
If you don't change your approach to understanding the net your going to be lost in the sea.