bwnbwn - 4:40 am on Jun 22, 2013 (gmt 0)
Sorry guys been moving our office rewiring and no computer, when I get home got a garden, grandkids, and other work to do. Just put up corn and some bad ass spaghetti sauce 7 quarts. Hommie grown tom, garlic, and onions.
This is what I see branding a website to be.
Google 1999 (boys are marketing genius) started out with zit. They tried to sell to Yahoo for 100k, this fell through, so what did they do. Go after the Collage age kids, offer free widgets, go to WebmasterWorld conventions, and all the other conventions a web person might attend. Create the Google dance (remember that), and many more engaging activities "WE" all followed. Remember GMail when it launched webmasters were fighting over it.
Their search engine wasn't the best those boys just Branded better than all the rest. They thought of ways to engage us. Google offered Colleges free search, they Branded their name in young up and coming kids.
Look at McDonalds they don't advertise for parents they advertise for the kids. Ever been in a car when it is lunch (if ya have kids/grandkids) time and you see the MC arch?
What I try to do is focus all our energy, recourses, and time on being creative, engaging, educated, and develop unique "linkable" content for our company, that engages our visitors.
If I can do this I have fulfilled my responsibilities.