rish3 - 4:30 am on Jun 21, 2013 (gmt 0)
you can have a very successful business without becoming a brand
How do you believe this is possible?
Pedantic, but there are spaces where branding doesn't matter much. A couple of examples:
Commodities. Nobody cares about who makes their paper clips...just who has the lowest price.
Government work. Lowest bidder and/or preferential status (disabled veteran owned, for example) gets the job.
Of course, in both of those spaces, a web presence doesn't matter much either :)