muzza64 - 11:28 pm on Jun 20, 2013 (gmt 0)
Seems like there's two discussions going on here. Some people are advocating brand building to be independent of google whereas others recommend it as a way to prosper in Google.
I'm interested in improving rankings but the idea of building a true brand (which I regard as a household name) is quite daunting. However, in my niche I'd say there are only a handful of household names. The rest are well known in the industry but that's as far as it goes.
So what do we really mean by brand (for the purposes of ranking well)? Webmasterworld and Searchengineland are known well by the SEO industry and rank well but are they brands? Not in my book.
Building a famous brand is a noble but slightly unrealistic goal for most people starting a web business and the evidence suggests being an industry leader is more than enough for google.
I think we're getting a bit carried away with this brand thing. Google definitely reflects the real world much more now, but even in the real world you can have a very successful business without becoming a brand.