rish3 - 4:41 pm on Jun 20, 2013 (gmt 0)
What exactly does Google look for in branding?
We would all be guessing, but my guesses as to the strongest signals:
1) Number of branded searches, especially with qualifiers that make it clear people are searching brand + something. Type "amazon" or "bbc" into google and note all the suggested search terms, and you'll see some good examples. Some good examples might include "<brand> promo code" in the ecommerce space or "<brand> jobs" in just about any space.
2) A "trust" relationship with other sites. Google has a patent out there that many people think is the basis for their "Vince Update", which was supposed to offer some preference to brand. The patent is here: [patft.uspto.gov...] Search for "Google Vince Update" for more info on how Google might view brands.