Dymero - 1:16 pm on Jun 20, 2013 (gmt 0)
This topic really should be labeled "Success - Ranking through Brand Building and diversification." I think some are seeing "brand building" and applying it through how it's generally been associated with exact-match domains. There's been plenty of discussion here about how "I don't want a domain that is some meaningless word."
What I think bwnbwn and others who have posted here mean is to perhaps consider your domain carefully, but also diversify your strategy. Work on ways of generating traffic that are not at all associated with traditional SEO link building or on-site tactics, and this will eventually help you with your SEO ranking. And you have the benefit of knowing that, if the bottom drops on organic because of some new furry animal update, it won't be a death sentence for your site.
I can understand the resistance, and it's probably not so much because people don't want to do it (though maybe this in some cases), but because they're not working on their own sites but those of a client. Maybe the solution here is to promote yourself and explain the benefits of a holistic strategy to online marketing?