treeline - 9:24 pm on Jun 19, 2013 (gmt 0)
Turbocharged: Yes, many of my top search terms are the brand, variations on the brand name, or names of the data tools. Direct traffic has grown steadily and is now over half the volume -- SE's being bypassed.
5 of my top 10 search terms are variations of the brand as mentioned above. The others are widgets for sale, widget for sale, widget classifieds and such.
how did the results from your branding play out with the SERP's
Generally for almost any phrase in the industry one of my pages will show up on the first page. If other sites have linked to the page it will be number one, also if nobody is fighting for that phrase.
For several terms like the brand and names of data tools there are sitelinks. If one of the data tools does something similar to the name of your domain, my page will be above yours for a search on yourdomainname.
There are some phrases that others consistently outrank me on, but they're really doing a better job in that area so it's appropriate.
The shift to mobile is accelerating my direct traffic. Wondering what search engines will do next is a curiosity now, no longer a concern.