taberstruths - 3:15 pm on Jun 19, 2013 (gmt 0)
Thanks bwnbwn. That is much more helpful and actionable. I too agree that G is not out to "get us". Their job descriptions and the way they earn their paychecks have nothing to do with vendettas against webmasters. They are to provide the type of website their visitors are looking for and will come back to which is no different than the rest of us. Understanding how they think is very important. Not just for ranking but for overall understanding of success on a large scale.
Long term success cannot be based on keywords, urls, anchor text ect. Long term success has to be based on people. With the shift in the net towards social media this is even more important. The net is no longer about finding information or buying a product alone.
Linkedin is a great platform for b2b or industry to industry. Personally I have not found it as good for niches for the general public but the concept of using social media to gain authority and natural links is still sound.
In my niche as a content provider, syndication has done well in building my brand. I am not talking about splog syndication or blog networks but actual syndication by invitation on higher authority websites in my niche.
I have also built my brand by expanding in my niche to other types of websites. No longer does my brand just provide content but my brand now includes social networking, a resource tool, and a strictly resource website. Just as G has expanded their brand to go beyond search, I have done the same in my niche.
I started out 2 years ago knowing nothing and having a blogger blog that was totally lame. This year we will have 3/4 of a million visitors, 5000 registered users, and 4 million page views over all of my brands sites.
When I started out, I did not realize how much bad advice was out there. Luckily it did not kill my original site but fixing it sidetracked my efforts 9 months. That is why I have little tolerance for those with great claims and no substance.