Whitey - 1:08 am on Jun 19, 2013 (gmt 0)
@turbocharged +1 - great way of putting it.
It's probably been mentioned somewhere else on Webmasterworld, but something that continues to stun me is when I sit in front of a TV with my smartphone and listen to an interview with a previously fairly anonymous person. Then I get curious about that persons background and Google their first name and the first letter or two of their surname, or if I've forgotten I put in their first name and a clue.
Invariably up pops the name with Google Suggest. Names that could easily be lost in the myriad of other options. [ Google suggest simply uses probability to surface results ... but gee it's fast to recognize popularity, instantaneous at times].
When you sit in front of an audience, and the audience types in a phrase the opportunity to attribute this to your brand is phenomenal.
In the context of this, it's worth reflecting on this comment from a Googler recently:
Ryan Moulton, a software engineer at Google since 2006, who I think works on the Google search team, is defending SEO and the SEO business on Hacker News................
.........In which, Ryan Moulton, aka moultano on Hacker News said:
A large part of SEO is just making it obvious what your page is about. This helps both the user and the search engine. A lot of it is just usability, but usability specifically for a user who is coming from a search engine.
Well, he said that in response to a comment where someone said SEO is a "bad thing."
He explains why sites and business should rank on Google later on:
You should read this as shorthand for "build your business the traditional way and the users will come." Don't just count on ranking highly for a competitive query for your business to succeed. Build a brand and customers, and people will seek you out. You will have no difficulty ranking for [the name of your company] and this is where most good sites get most of their traffic from Google.
If you can provide some leadership to an audience that adds value to their experience some good results might follow. Support it by meeting their expectations online. Great UI, compelling stories and information, fantastic deals etc. etc. Attribute yourself or your organisation / business to that.