treeline - 1:08 am on Jun 17, 2013 (gmt 0)
I took Brett's original advice: go with a brandable domain, not a keyword domain. Back then both were available. For a while watching the ease of link text (and ranking) the keyword domains had smarted. Now they've slipped and I've had year over year growth for more than a decade.
My Google traffic is down some this year, since the beginning of December, but my total visits/pages/etc still grow because the brand is strong and not dependent on search engines. A lot of offline work also took place as bwnbwn suggested and the domain became synonymous with what it's about.
Long ago people used to stifle a laugh when I told them my domain name. Now it's part of the vocabulary of the niche and everyone uses the term.