goodroi - 9:05 pm on Jun 16, 2013 (gmt 0)
Building a brand isn't about doing one thing. It is more about a mentality, like not taking shortcuts and working on items that have long term returns to provide a superior experience. Making your customers happy with an exceptional experience turns them into your best promoters. Instead of promoting your site by yourself, you end up with an army of people promoting your business for you.
It is not easy and there are countless pitfalls that you need to carefully avoid but it is achievable.