roycerus - 6:32 pm on Jun 16, 2013 (gmt 0)
Well said! And let me add that you need to get more and more people in your Google Plus circle (for your brand) or get +1's. I was at a meeting with two top guys (not the founders but head of departments) at Google and they asked me to add Google plus on our site - and I, like a fool, thought they were trying to push G+. One year later after constant downward trend I finally caved and now we are starting to see improvements.
G+ is a social layer on top of Google which helps people gather information from sources they and their friends/followers/circle trust. A +1 vote is like a link to your site and the effect is viral. So do this if you haven't done this yet. This is the future and you need real votes from real people to be a brand - and this cannot be faked very easily. I only wish those guys would've explained it to me like this on that fateful day.
Please also remember that GOOG stock has added a couple of hundred dollars to its price since these changes started - so they know what they are doing and the system will improve with time.