hitchhiker - 6:21 pm on Jun 16, 2013 (gmt 0)
I've now spent the last 2 days trying to stop the 'pointless' Google bashing (on my other thread). Most of those people simply need to take your advice and go the branding route. It's a great idea, it will reasonably secure their existence, and it's within reach for 90% of them.
Unfortunately for some of us (forums) - ain't possible. It's easy to forget we're not all in the same segment (I'm guilty of that too).
As a site we have plenty of 'real world' exposure, but it amounts to only a tiny percentage of traffic. Forum traffic converts terribly (industry standard) - so we need a decent SE to exist.
If you (as a business) aren't in that category, then this advice is ALL you should be considering right now.
TL;DR; Your idea is spot on, if you have a site compatible with branding - DO IT YESTERDAY!