Whitey - 9:54 pm on Jun 12, 2013 (gmt 0)
Well competitors are going to continue to enhance their smartphone outputs. More than 50% of traffic to sites I watch are coming in off mobile and tablets are declining. Mobile is huge and will eventually dominate completely IMO
Responding a design to the device type used is vital for user experience. Some sites and topics are struggling to get the concept functioning right regardless though and their conversion rates reflect it. It also leaves the door open for alternative search technology, but I think sustainability through lack of control would concern any new incumbent.
The problem emerging is that webmasters are challenged with resources, so if the search market keeps dividing across devices, and changes roar out at the rate we are seeing, some folks will be unable to effectively run a split in their technology maintenance at highly competitive levels to maintain top quality user experience.